Senior Strategy Director / Los Angeles
Open to in-house leadership & consultingI help teams find their audience, define their brand, and launch with a clear story. Games, entertainment, and consumer technology.
Positioning and shared language for League. Later applied across TFT, 2XKO, and R&D.
See the work“A clear point of view we could confidently build against.” Kevin Scharff · EP, Riot
Launch strategy. A fan-driven reveal at EVO. Nearly 20,000 organic hashtag activations; highest single-day pre-orders outside the holiday window.
See the work
Pitch strategy with agency partners to bring new players into Season 16: lifestyle talent paired with core gamers, passion-point content, and a “Bamboozleathon” livestream designed to make the game feel fun and accessible — not sweaty.
Creative strategy for Holiday Ops with Vinnie Jones, returning for a second year.
Watch the campaign
Research, strategy, and report writing. Recent work: AI and commerce. Also growth-audience research for PlayStation Studios.
See the work
Audience & partnership strategy. The campaign reported 400M+ earned impressions.
See the workVoices
“Matt translated the team’s instincts into a clear point of view we could confidently build against. That work shaped how we evaluated ideas and made decisions moving forward.”
“Incredibly impressed by how quickly he was able to grasp complex ecosystems, problem spaces, and synthesize disparate data sets into insights that provide strategic clarity and direction.”
“Matt was a fantastic partner during our time at RGA. He was always helping connect the gaps between strategy and creative; he also knows how to take the latest technological developments and turn them into exciting new opportunities for brands and marketeers.”
How I work
Decision tools, not a service menu.
Map what’s really happening — where the disagreements live, and what the audience is doing (not what the brief says).
A clear point of view the team can build against, and a narrative short enough to remember, specific enough to use.
Workshops, revisions when reality pushes back, and presence while the thing gets made — not kickoff-and-gone.
Bring me onto the team.
Also open to consulting and embedded engagements.
About
I look beyond the category to find something useful within it.
PSFK and my ongoing work with R/GA’s FutureVision shaped that habit: follow how people’s lives are changing, then write a clear point of view.
I bring it to brand and audience work for teams including Riot, Skybound, and PlayStation Studios.
Dancing Legs is from a silly comic I drew in high school. The name stuck.
The résumé version ↗Or a project. Send a little context — role, brief, or question.
matt@dancinglegs.com ↗